Designing an initiative to increase participation in clinical cancer trials among communities of color.
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The Color of Cancer initiative was established out of Brown University's Legorreta Cancer Center by Dr. Sheldon Holder, MD, PhD with the goal of fostering increased participation in cancer clinical trials among communities of color. With many communities of color holding a stigma around discussions about cancer, our goal—working alongside a board of community leaders—was to create an identity for the initiative that encourages open conversation and highlights the importance of honest discussions around the topic.
CLIENT
Color of Cancer, Providence RI
TEAM
Sebastian Calvo
Creative Director
Billy DeNatale
Creative Director, Design Lead
Utkan Dora Öncül
Design
Aman Sharma
Web Development
F4 Productions
Photo & Video




