Marcelino's

Capturing the vibrant personal story behind a burgeoning mediterranean restaurant and speakeasy.

After opening a speakeasy in the heart of downtown Providence, RI, Marcelino’s Boutique Bar quickly gained a reputation as one of the top cocktail bars in New England. With a careful attention to ambience, experience, and quality, the bar delivers classic and modern cocktails with a Mediterranean twist thanks to the owners’ Lebanese heritage. As they expanded to a second location in 2024—a full restaurant in Boston’s Seaport district—Newfound refreshed Marcelino’s brand identity and developed a new website to match the quality of service they provide.

‍

CLIENT

CLIENT Marcelino’s, Providence & Boston

TEAM

Sebastian Calvo
Creative Director

Billy DeNatale
Creative Director

Aman Sharma
Lead Web Developer

Eyedia Production
Photography & Video

Paul Tabet
Photography

The digital experience was designed to embody the feeling, essence, and richness of the Marcelino’s philosophy and roots.

Central to the visuals and messaging is highlighting the excellence across food, beverage, and carefully curated customer experience.‍

Central to the visuals and messaging is highlighting the excellence across food, beverage, and carefully curated customer experience.

Part of our process involved curating and contextualizing the beautiful photography and video assets produced by Eyedia and Paul Tabet to strengthen the cohesion of the brand across touchpoints.‍

Part of our process involved curating and contextualizing the beautiful photography and video assets produced by Eyedia and Paul Tabet to strengthen the cohesion of the brand across touchpoints.